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Client : Pratt Fine Arts Center
This project is a visual system redesign project for the client.
I redesigned the client’s website and suggested a mobile web page as a new channel, including a poster design.
How might we make Pratt Simple, Welcoming, and Artsy?
The client’s current website looks a little bit outdated, dull, and complicated.
The new design goal is to make the website look more simple and well-organized in structure, giving off more welcoming vibe to visitors.
Last goal was to make Pratt’s website feel more artsy.
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1. Suggest a new branding style to create an artistic and welcoming vibe.
2. Use students' artworks on the website to create an embracing and artsy ambiance.
3. Create a simple and well-organized information architecture to give a sense of efficiency to its users.
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