Role

Product Designer

duration

2025-2026

team

Facebook Search 🔍︎

pARTNERS

Product, Engineering, Research, Content Design, Design Systems

Overview

At Meta, I worked on growth experiences for Facebook AI Mode, focused on discovery, onboarding, activation, and engagement

My work included:

  • Interaction and motion design

  • AI-assisted prototyping (Cursor)

  • Competitive research

  • Experimentation

in close partnership with Product, Engineering, and Design Systems.

Facebook AI Mode

Facebook AI Mode is a conversational search experience that allows people to explore topics, ask questions, and continue a conversation directly within Facebook.

🔗 Meta Official Announcement ↗
🔗 TechCrunch Article ↗

Facebook AI Mode

My Contribution:

My Contributions:

  • Designed and prototyped multiple concepts, partnering with Design Systems and informing related discovery work across Reels Team.

  • Conducted competitive research and identified onboarding growth opportunities, translating insights into future product ideas for Facebook AI Mode.

🔒 Detailed designs and project specifics are confidential, but I’m happy to share more context during interviews. 😊✨



My Contributions:

  • Designed and prototyped multiple AI Mode onboarding concepts, partnering with Design Systems and contributing interaction patterns to related discovery work across Reels.

  • Conducted competitive research and identified onboarding and growth opportunities, translating insights into concepts that informed the Facebook AI Search roadmap.


🔒 Detailed designs and project specifics are confidential, but I’m happy to share more context during interviews. 😊✨

  • Designed and prototyped multiple AI Mode onboarding concepts, partnering with Design Systems and contributing interaction patterns to related discovery work across Reels.

  • Conducted competitive research, identified onboarding and growth opportunities, and proposed design concepts that informed the Facebook AI Search roadmap.

🔒 Detailed designs and project specifics are confidential, but I’m happy to share more context during interviews. 😊✨


Bonus: Designing Our New AI Search Team Identity ✨

As our team expanded from Search to AI Search, I created a new logo to reflect that evolution!
The final mark combines a sparkle for AI, a magnifying glass for Search, and the Facebook symbol.
The design was later turned into laptop stickers 💻 and team swag 👕.

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