Role

Product Designer

duration

Oct 2024 - Jul 2025

Scope

Product Strategy, UX Design, Visual Design, Branding, Design System, Prototyping

Overview

Blur is a private social platform where verified college students can ask questions, join discussions, and connect within their own campus or across other universities.

I joined the team at the earliest stage and led the product design from initial concept through MVP.

My Contributions

  • Co-defined the product strategy and MVP scope with the founding team.

  • Led the end-to-end product design, including core flows, brand identity, and design system.

  • Created the pitch deck and product story for the accelerator application.

  • Co-defined the product strategy and MVP scope with the founding team.

  • Led the end-to-end product design, including core flows, brand identity, and design system.

  • Created the pitch deck and product story for the accelerator application.

Impact

Built from Concept to MVP
Established the core product experience and scalable design foundation.

Selected for the Madworks Accelerator
The product experience and pitch deck supported Blur’s acceptance into the program.

Launched on the App Store

Blur moved from concept to a live product, with the core experience and design system carried through to launch.

Launch Website

I designed the launch website to introduce Blur’s value, highlight the core product experience, and build early interest before launch.

The site extended the product’s visual identity across marketing touchpoints and supported the waitlist and early user acquisition.

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