Role
Product Designer
duration
Oct 2024 - Jul 2025
Scope
Product Strategy, UX Design, Visual Design, Branding, Design System, Prototyping
Overview
Blur is a private social platform where verified college students can ask questions, join discussions, and connect within their own campus or across other universities.
I joined the team at the earliest stage and led the product design from initial concept through MVP.
My Contributions
Product Strategy & MVP Scope
Co-defined strategy and scoped core features with the founding team.
End-to-End Product Design
Led core flows, brand identity, and scalable design system.
Storytelling & Pitch Deck
Crafted the product narrative and pitch deck for accelerator application.
Impact
Built from Concept to MVP
Established the core product experience and scalable design foundation.
Selected for the Madworks Accelerator
The product experience and pitch deck supported Blur’s acceptance into the program.
Launched on the App Store
Blur moved from concept to a live product, with the core experience and design system carried through to launch.
Live Product Demo
Built by the engineering team from my MVP designs to demonstrate the product experience to investors.
Onboarding
Exclusively for verified .edu email holders to ensure a safe, authentic student community.
Freedom Board
A campus-only anonymous board where students can share freely and engage in safer conversations through AI moderation.
Viral Board
A cross-campus feed that surfaces trending posts through an engagement-based algorithm.
Marketplace
For buying, selling, and subletting, with verified listings and secure messaging.
Launch Website
I designed the launch website to introduce Blur’s value, highlight the core product experience, and build early interest before launch.
The site extended the product’s visual identity across marketing touchpoints and supported the waitlist and early user acquisition.
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